In today’s dynamic entertainment landscape, the integration of AI technology is reshaping the creation of music videos at an unprecedented pace. This week marked significant advancements in the realm of AI-generated content, with innovations that promise to revolutionize how musicians engage with their audiences through visual storytelling.
A notable development came from the buzzed-about 1970s period horror film Late Night With the Devil, which unveiled its utilization of AI title cards for retro graphics, igniting both intrigue and controversy among viewers. Meanwhile, Stable Video 3D, a groundbreaking 3D AI asset creation tool, made its debut, showcasing the potential for immersive visual experiences in video content.
In an exciting collaboration, AI video startup Runway joined forces with ad agency Media.Monks to empower creators with text-and-image-to-video AI software. This partnership aims to provide artists with innovative tools to bring their creative visions to life on a larger scale, fostering deeper connections with their audiences.
But the announcements didn’t stop there. Runway also unveiled an exclusive partnership with renowned Italian music tech startup Musixmatch, which powers live-synced lyrics for songs on various platforms, including Spotify, Apple Music, and more.
This collaboration grants over a million musicians and artists access to Gen-2, Runway’s latest AI video generating model. Gen-2 boasts advanced features like the Multi Motion Brush and region selector, empowering creators to produce dynamic video content aligned with their musical narratives.
One of the standout features of this partnership is the “Lyrics to Video” functionality, which enables artists to synchronize AI-generated videos with the lyrics of their songs seamlessly. Through Musixmatch’s platform, musicians can now streamline the creation of lyric videos, offering fans captivating visual experiences synchronized with their favorite tracks.
The integration of Gen-2 with Musixmatch’s platform signifies a transformative leap in music video production, providing artists with unprecedented creative freedom and efficiency. With the ability to generate AI videos directly synced to their lyrics, musicians can enhance their storytelling and captivate audiences worldwide.
Notably, this feature is accessible to artists subscribed to Musixmatch’s Pro tier, offering a streamlined workflow without the need for additional subscriptions. Artists can leverage Gen-2’s capabilities to create compelling lyric videos, fostering deeper engagement with their fanbase across various digital platforms.
Big name artists are already embracing AI to varied results
Already, a number of famous artists, including A$AP Rocky, Madonna, Ye, and Jared Leto’s rock band 30 Seconds to Mars, have all used AI video generation programs—in some cases, Runway itself—to generate music videos or concert backing videos.
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