HELLO CREATORS,
Runway just landed a major partnership with AMC Networks, and it could seriously shake up how AI tools get used in TV production and marketing.
According to the announcement, Runway’s generative video models will now be integrated into AMC’s creative workflows — from show development to promotional content. This isn’t just about speeding things up. It’s about using GenAI to experiment with storytelling, character design, mood, and motion in a whole new way.
What Could This Look Like?
We’re dreaming of a world where the next AMC trailer is generated with Gen-4, complete with camera consistency, visual moodboards, and maybe even… a Nicole Kidman avatar walking into a completely AI-made theatre.
While it’s early days, one thing’s clear: studios are no longer watching from the sidelines. They’re building with GenAI — and Runway is officially in the room.
Read more here.
Stay curious,
Kinomoto.Mag
